2002-2011, China's lubricating oil consumption from 4.09 million tons to 7.1 million tons, an annual growth rate of 6.32%, is one of the few global market has maintained a growth in the market.
2012, the impact of the global economic downturn, domestic demand for lubricants, the actual consumption compared to the last year basically flat.
China's lubricating oil market will continue to grow by around 5% per cent over the next 5 years, with China expected to exceed 8 million tonnes of lubricating oil by 2015, and China's oil consumption is expected to surpass that of the US by 2020. Now (refer to October 2013) with the improvement of mechanization level, the development of lubricant industry has also arisen.
The higher the degree of mechanization, the higher the utilization rate of lubricating oil and the brighter prospect. China's industry has shown a straight upward trend, iron ore, smelting, precision instrument manufacturing demand for lubricating oil has multiplied, and in the automotive market era, China has become a battleground for international automotive lubricants.
2012 lubricants Industry, the most exciting is the rise of local brands, breaking the International lubricants giants and domestic monopolies a single big situation. The strong demand of the domestic automobile industry to the high-grade lubricating oil has driven the technology research and development and the product unceasing promotion. Determine their own market competitiveness, in the strong as the Chinese automotive lubricants Industry invincible, this is the vast number of automotive lubricants enterprises to develop the direction and efforts of the goal, automotive lubricants enterprises to participate in market activities in the market competition to get the initiative, must be based on the status of marketing environment, Development trend and the subjective and objective conditions of the enterprise, scientifically and rationally formulate the development strategy and goal of the enterprise. Brand building, product optimization and market development of tripartite relations to coordinate and form a strategic deployment to the brand for the protection of products with the market, to become the development trend of domestic lubricants market.